Clif Bar: Let’s Move the World
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Clif Bar came to us for help repositioning their brand as they expanded into new stores, aiming to broaden their reach beyond the extreme sports, hiking, and climbing niche. Our focus was on promoting body positivity and the joy of movement across various activities, like break-dancing, backyard exercise, skateboarding, and more.
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Art Director, Designer, Animator
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Creative Director: Stephen Timblin
Producer: Joel Bienenfeld
Production: Public Record
I planned and art directed two video/photography shoots for the Let’s Move the World campaign, capturing assets for use in-store, print, digital and social.
Photography By: Matt Brush
April Fool's Day Instagram Post
What if Clif released a special container to keep your half-eaten Clif Bar fresh? I modeled and rendered the container and clip in 3D and comped in images of the half eaten Clif Bar. Note from Clif Bar Client: "After we let the post breathe it easily became one of our top posts of the year! It even had an almost equivalent reach as some our Reel content, which normally has a much greater reach than static posts."
Megan Rapinoe
Art Director
Working with professional athletes is a huge part of the Clif Bar brand. We partnered with soccer super-star Megan Rapinoe to create a 60 second video to hype up our new Let’s Move the World campaign.
Athlete Recruitment Video
Art Director
We helped Clif find new athletes to sponsor by creating a video that showcases the special partnership Clif has with its athletes.