Publicis Sapient
Impact Campaign
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Digital Business Transformation for the Greater Good
This campaign focused on showcasing the positive impact Publicis Sapient has on the world. We used two separate approaches, one showcasing how technology can change regular people’s lives and the other showing how it can impact businesses. We emphasized the company's main brand mark, the aperture, to highlight people and positive change, and prominently used the main brand color, Radiant Red. I played a key role in developing and executing this distinctive look and feel over several months.
Campaign Manifesto
People Orientation: Evolution only goes one way—and that’s forward. At Publicis Sapient, we impact people’s lives in a very real way with the work we do, helping them go greener, bank safer, commute happier, travel lighter, live healthier and be all the things they want to be. That’s digital for the greater good.
Business Orientation: The promise of digital technology has always come down to one thing: making things better. For companies. For people. For the world. Publicis Sapient is a digital business transformation partner that works with companies to capture the drive a positive impact on humanity. -
Art Director, Designer, Animator
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Creative Director: Cindy Hasimi
Art Director & Designer: Ariel Rosso
Designer: Mercy Tabares
Writer: Phil Greaux
Writer: Erika Hofgesang
Impact Films
Publicis Sapient created a series of documentary films with Academy Award Winner Ben Proudfoot, telling stories of how digital can impact peoples’ lives. We supported the film’s marketing by creating cut down trailers, social media posts and audiograms.
“Never Done has reframed the way we tell stories and the way we talk about what we do. This story is not a one-off, it’s not CSR, it’s not greenwashing — this approach describes what makes Publicis Sapient different from its competitors.
We bring emotion and humanity to our work through the lens of one person to tell a story of the impact that our work on digital transformation has on people.”
Publicis Sapient
It’s What We Do Campaign
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Digital is in our DNA…
I worked with the brand team at Publicis Sapient to create the ‘It’s What We Do’ campaign. The goal of this campaign was to educate the public about Publicis Sapient’s long history and expertise in the tech consulting space. Digital business transformation is what they do best. With simple, direct and bold visuals, this campaign was designed to create evergreen assets.
Campaign Manifesto
We at Publicis Sapient are doers. Innovators. Makers. With a track record that spans 30 years, digital isn’t just what we do – it’s in our DNA. But we’re more than traditional consultants. With us, our clients get partners in their digital business transformation — from ideation to implementation. Through the power of our people and our SPEED capabilities... We elevate the customer experience. We unlock value through tech and data. We modernize organizations. We partner with our clients for impact — not transactions. Because we are Publicis Sapient.
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Art Director, Designer, Animator
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Creative Director: Cindy Hasimi
Art Director & Designer: Ariel Rosso
Writer: Phil Greaux
Writer: Erika Hofgesang
Publicis Sapient
Guide to Next
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I contributed three pieces to Publicis Sapient’s "Guide to Next" series of downloadable e-books. This series provides valuable insights into the ever-evolving retail landscape. Each article is complemented by a full-page poster, adhering to a distinctive surrealist collage style.
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Designer
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Creative Director: Nicole Perita
Sapient House
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I pitched the idea of Sapient House as a way to break away from the traditional trade-show booth PR experience. Using AI, I visualized what the house could look like.
”The Sapient House transforms the trade show booth concept into a dynamic, impactful experience. Located in buzzing areas like Austin during SXSW, it features the latest technology from partners like Nissan, Microsoft, and Verizon. Similar to Airbnb's Barbie Dream House, we partner with Marriott’s Homes and Villas for a unique giveaway. The public can explore the space, attend events, and learn about PS in an informal, personal setting. Sapient House also has a digital presence on Instagram, TikTok, and a dedicated splash page on PS.com with information, schedules, and a portfolio of events.”
