Michigan Lottery: 3D World

  • We helped the Michigan Lottery launch their mobile gaming platform by creating a hero video that highlights the thrill of playing favorite games on the go. Our concept featured elements where parts of the games come to life and leap out of mobile devices, showcasing popular titles like Powerball and Cashword. I provided the concept art displayed below, and our partners at The Mill in L.A. brought these games to life on screen.

  • Art Director

  • Producer: Joel Bienenfeld
    Production: The Mill

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Michigan Lottery: A Billion Reasons

  • Where does the money go when we play the lottery? This campaign was designed to educate the public about how the Michigan Lottery contributes billions of dollars to the state of Michigan School Aid Fund every year. It serves as a heartfelt thank you to players as well.

  • Art Director

  • Written by: Eric Head
    Producer:     Joel Bienenfeld

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